Effects of e-Payment Security and Understanding Levels of e-Shopping on Service Quality

Debating e-Service Quality deeply in connection with the previous work namely online Buyer characteristics effecting e-Service Quality, the results reveal that Understanding level of e- Shopping among Online Buyers has significant dependency on Service Quality dimensions. Out of eight Service Quality dimensions four Service Quality dimensions are found to be causing significant levels of dependency effects on Understanding level of e-Shopping. Also, Perceived Security on e-Payment has significant dependency on Service Quality dimensions. Out of eight Service Quality dimensions four Service Quality dimensions are found to be causing significant levels of dependency effects on Perceived Security on e-Payment among Online Buyers. Further, three out of four Service Quality dimensions are positively related with Perceived Security on e- Payment, the Service Quality dimension Compensations is identified as Inversely Related with Perceived Security on e-Payment among Online Buyers.