Direct-to-Home (DTH)

Direct-to-Home(DTH) is none other than Direct Broadcast Satellite Television which is a type of communication satellite that…

Audit Bureau of Circulation

Audit Bureau of Circulation(ABC) is a self financing, private and independent body charged with the responsibility of conduc…

DAGMAR APPROACH

Russell Colley in the year of 1961,while proposed this advertising model said that an effective advertising strategy seeks t…

Dual Economy in Newspapers.

With the term ' Dual Economy ' we can guess that it may deals with the finance or marketing related aspects especial…

OTTs & Its impact on Youths.

Its very obvious for our parents to mock at us by teasing that how we would prefer to start our day --taking a tooth brush i…

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